personal alert systems
”But the potential has spawned a plethora of new competitors, from cable television providers such as Comcast, to telephone companies including ATandT and Verizon, and the latest—internet retail behemoth Amazon. The leaders at
Defenders aren’t overly concerned. “We are excited to see new entrants in the home security industry,” Boyce said. “We believe these brands will increase consumer interest for security and smart home solutions and help grow the overall
category. ”All of Defenders’ revenue comes from residential security systems installed nationwide, a total the company predicts will hit 2 million next month. It has no immediate plans to go into corporate security. “We’re good at residential and the category is growing,” Boyce said. “We feel it’s underpenetrated. We can achieve our near term and midterm growth goals in residential. We’re going to stay focused. ”And that means more than security.